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Search Engine Optimization

Search Engine Optimization


Search Engine Optimization

SEO is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

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Pay Per Click Managment

PPC (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.

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Link Building

Google and other engines rely heavily on inbound links to your website to determine authority, relevance and overall popularity of your website across the Web. In a nutshell, the more quality links there is, the higher your website will rank. At the end of the day, it is all about rankings! There are many different types of links and link sources we create for your site:

  • High PR Backlinks
  • Blog Marketing
  • Social Bookmarking
  • Article Marketing
  • Integrated Web 2.0 Marketing
  • Groups/Forums Marketing
  • Social Profile Creation
  • Squidoo Lenses
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Social Media Marketing

Social media marketing is known as SMO or Social Media Optimization and benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing reputation online. The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications. Oftentimes, corporate social media platforms are used to offer unique incentives to customers who are willing to engage (e.g. "like" a Facebook page).

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SEO Packages

SEO Package > Basic Starter Standard Advanced
Time Period of Work 3 Months 6 Months 9 Months 12 Months
Keywords Optimization 5 10 15 20
Website Analysis Yes Yes Yes Yes
Competitive Analysis No Yes Yes Yes
Keyword Research and Analysis 10 20 35 50
Keyword Finalize 5 10 15 20
Broken Link check Yes Yes Yes Yes
Pre SEO Report Yes Yes Yes Yes
Check Content Duplicity No Yes Yes Yes
Meta Tags Optimization Yes Yes Yes Yes
Alt Tags Optimization Yes Yes Yes Yes
Internal Linking No Yes Yes Yes
URL Rewriting No Yes Yes Yes
XML Sitemap and ROBOTS.txt creation No Yes Yes Yes
Heading Tags Yes Yes Yes Yes
Google Analytics No Yes Yes Yes
Webmaster Tool No Yes Yes Yes
Local Map Listing No Yes Yes Yes
HTML & CSS Validation Yes Yes Yes Yes
Search Engine Submission Yes Yes Yes Yes
Article Creation No 2/Month 3/Month 4/Month
Article Submission Yes Yes Yes Yes
Social Bookmarking Yes Yes Yes Yes
Directory Submission Yes Yes Yes Yes
Forum Posting No Yes Yes Yes
Blog Posting No 1/Month 2/Month 4/Month
Blog Submission No Yes Yes Yes
Blog Comment Post Yes Yes Yes Yes
Press Release Creation No 1/Month 2/Month 4/Month
Press Release Submission No Yes Yes Yes
Classified Ads Creation 1/Month 2/Month 3/Month 4/Month
Classified Ads Submission Yes Yes Yes Yes
RSS Feed Submission No Yes Yes Yes
Video Submission No Yes Yes Yes
Facebook a/c Create & Update No Yes Yes Yes
Twitter a/c Create & Update No Yes Yes Yes
Monthly Ranking Report Yes Yes Yes Yes
Monthly Work Status Report Yes Yes Yes Yes
Package Cost > $270 / month $410 / month $610 / month $810 / month